Google, Yahoo, Facebook Collaborate to Blacklist Bad Bots
The major tech companies including Google, Facebook, and Yahoo! have joined their hands to launch a new program meant to block fake web traffic by blacklisting flagged IP addresses. Today, majority of data center traffic is non-human or illegitimate, so to fight against this issue the Trustworthy Accountability Group (TAG) has announced a program that will tap into Google's internal data-center blacklist to filter bots. The new pilot program will reject traffic from web robots or bots by making use of a blacklist, cutting a significant portion of web traffic from within data centers, said Google Ad Manager Vegard Johnsen. Google or any other big tech firm maintains a Blacklist that lists suspicious IP addresses of computer systems in data centers that may be trying to trick the human into clicking on advertisements. Google's DoubleClick blacklist alone blocked some 8.9% of data-center traffic back in May. Facebook and Yahoo to Contribute...